Digital Marketing Specialist
Burbank, CA
Full Time
Mid Level
SUMMARY
We are looking for a full-time Digital Marketing Specialist to guide our online advertising and social media efforts. The ideal candidate will have a strong knowledge of web advertising technology, social media best practices, and the ability to work closely with our content and tech teams to execute and report on new campaigns.
WHAT YOU’LL BE DOING
We are looking for a full-time Digital Marketing Specialist to guide our online advertising and social media efforts. The ideal candidate will have a strong knowledge of web advertising technology, social media best practices, and the ability to work closely with our content and tech teams to execute and report on new campaigns.
WHAT YOU’LL BE DOING
- Help drive customer acquisition and customer retention across our social, email, organic, and affiliate marketing channels
- End-to-end management of email campaigns from concept through implementation, including but not limited to creating emails, structuring A/B tests, scheduling emails, managing review process, and reporting on email results
- Plan, schedule, and create posts for our Instagram, YouTube, and Facebook channels
- Engage with customers via our social channels and use customer sentiment to guide our coverage
- Schedule and execute paid Facebook ad campaigns
- Monitor, analyze, and compile weekly reporting and actionable performance insights
- BA or BS degree in Marketing or equivalent industry experience
- 2+ years experience working in digital marketing, specifically social and organic
- Experience in the Music or Music Technology/Instrument space is highly preferred
- Excellent writing skills and an ability to establish and adhere to a brand voice and style guide
- Experience with social media management tools (Buffer, Sprout, etc.), email marketing platforms (Klaviyo, Mailchimp, etc.), and the Meta ads dashboard
- Strong analytical and project management skills with the ability to handle multiple priorities.
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